Copywriting
Site Copy: Veritone Media
Synopsis: Conceptualized and wrote landing page for AI company Veritone's media and entertainment clients. Developed the idea to have prospects self-select role and use case with interactive drop-down menus that lead to individual product or solution pages.
Sample: Veritone is helping leaders in the world of media, entertainment, sports, and broadcast achieve the seemingly impossible through artificial intelligence solutions, services, and technologies. Read More
Site Copy: Avid Sound Solutions
Synopsis: Copywriting for "solutions" for Avid Technology, purveyors of music and film software and hardware, including Pro Tools and Media Composer. Solutions here are defined as marketing copy targeted toward specific professions and needs. Work entailed drawing up copy, ideas for layout and icons, and culling together relevant links from Avid's archives.
Sample: Get maximum flexibility, efficiency, and control, making it easy to mix and record any type of performance—big or small. Read More
Ad Copy: Veritone
Synopsis: Advertisement in MESA Spring Journal 2023 for Veritone's media and entertainment SaaS solutions and services.
​
Sample: You’re the creator. We just give you the tools to get there. Read more
Blog: Future of managed services
Synopsis: SEO-focused blog on the top 5 managed services trends to follow. The idea is to capture the attention of managed service providers (MSPs), who are the primary audience of cloud distributor Pax8.
Sample: As a managed service provider (MSP), organizations rely on you to stay up to date on the latest trends in technology so they can focus on their own business. After all, you’re responsible for maintaining and managing your clients’ IT infrastructure. Read More
Booth Copy: Veritone at NABShow
Synopsis: Booth copy and creative direction for Veritone booth at largest annual trade show for the media and broadcast industry.
Video Copy: Veritone Sport
Synopsis: Video script and visual ideation for an overview of AI company Veritone's sports offerings.
​
Sample: From the historical moments that shake the world to delivering the magic of sports no matter where it’s consumed, Veritone is rapidly innovating to activate opportunities in scale, engagement, and revenue.
Case Study: Veritone
Synopsis: Case study for enterprise AI company Veritone helping German film distributor PROGRESS monetize its historically significant archive.
​
Sample: In order to scale and fund its mission of historic film preservation, PROGRESS needed to not only expand its archive but make it easier for historians, documentary filmmakers, broadcasters, and others to license and monetize its more than 24,000 films. To do this, they needed to digitize and create metadata for each asset—a massively time-consuming task. Read more
Google Ads: Sunset Lighting
Synopsis: Through agency Echo-Factory, I drew up all copy and image concepts for a Google advertisement targeted toward luxury retail managers searching for a lighting maintenance company.
Sample: Our team stays in constant contact so you can focus on what matters most—innovating. [PDF]
White Paper: Cloud 101
Synopsis: White paper for software distributor Ingram Micro Cloud about the basics of cloud computing. The white paper is meant to be a soft introduction for hardware distributors looking to get their feet wet in the world of the cloud.
​
Sample: Whether you work for a telecommunications giant or independent retailer, selling cloud products and services to small, medium-sized, and enterprise businesses can be extremely lucrative. But learning your way around the cloud market, from VARs to ISVs, can feel like swimming through alphabet soup. [PDF]
Landing Page: Teradek Prism
Synopsis: Landing page for Prism, an HEVC encoder/decoder solution that allows video providers to deliver reliable 4K HDR streaming video.
​
Sample: Prism elevates your production workflow with industry-leading, low-latency 4K HDR video. Designed to perform in mission-critical scenarios, Prism’s dependability and adaptability shines in IP video deployments of any size and complexity. Read more
Case Study: Ingram Micro Cloud
Synopsis: Case study for software distributor Ingram Micro Cloud about independent software vendor Pickit and the benefits it receives by being a part of the Ingram Micro Cloud Marketplace.
​
Sample: Just being available doesn’t ensure an app will be adopted by Microsoft
users. Though Pickit had been using direct marketing tactics, the company
needed a better way to reach organizations. Read more
​
​
Site Copy: USC Hospital NICU
Synopsis: Copy for USC Verdugo Hills Hospital's new NICU, in conjunction with Keck Medicine of USC. Work included research, interviews, choosing marquee image, and drawing up marquee and body copy.
​
Sample: With six private rooms, the NICU offers unparalleled privacy for parents and loved ones during a sensitive time. Read more
Real Estate: 8128 Manitoba St.
Synopsis: Worked with real estate team Places by Travis Wayne to write description that includes key details for listing sold for $100k above asking.
​
Sample: Welcome to your perfect beach retreat, close to where you work and play. Read more